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I’m Rob McLeod – Head of Planning at Realise. With over a decade’s experience working in strategic communications, I’ve worked with a wealth of brands and organisations – some you know, and some you’ve yet to hear about – and in this blog I try to shed some light on interesting insights and anecdotes as well as a few recipes and stories of adventure beyond marketing along the way…

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Let thought leadership be just that.

Posted on by speaktorobster
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Here’s my latest post on eConsultancy:

The importance of thought leadership in marketing and PR is certainly nothing new. But I’m constantly amazed how many brands get it totally wrong!

In an increasingly digitally driven world, thought leadership continues to be an excellent way to reach out to key decision makers, but it’s not as easy as you might think.

The truth is that developing good thought leadership is hard. Why? Because to make it work you have to go beyond simply relaying intelligent anecdotes, you have to stop selling to your audience and convey the expertise that you have or that resides in your organisation.

You have to build industry thought leaders. However, if done correctly, thought leadership is one of the best ways of engaging with your audience. It gets them talking with you on topics they feel passionate about, bringing a multitude of other benefits.

So what’s the secret? Continue reading →

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