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	<title>Speak to Robster</title>
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	<description>worldly perspectives</description>
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		<title>Speak to Robster</title>
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		<title>Let thought leadership be just that.</title>
		<link>http://speaktorobster.wordpress.com/2011/11/25/1275/</link>
		<comments>http://speaktorobster.wordpress.com/2011/11/25/1275/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 15:17:30 +0000</pubDate>
		<dc:creator>speaktorobster</dc:creator>
				<category><![CDATA[My Blog]]></category>

		<guid isPermaLink="false">http://speaktorobster.wordpress.com/?p=1275</guid>
		<description><![CDATA[Here&#8217;s my latest post on eConsultancy: The importance of thought leadership in marketing and PR is certainly nothing new. But I’m constantly amazed how many brands get it totally wrong! In an increasingly digitally driven world, thought leadership continues to &#8230; <a href="http://speaktorobster.wordpress.com/2011/11/25/1275/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=speaktorobster.wordpress.com&amp;blog=10685397&amp;post=1275&amp;subd=speaktorobster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The &#8216;big idea&#8217; is no big deal</title>
		<link>http://speaktorobster.wordpress.com/2011/10/19/the-big-idea-is-no-big-deal/</link>
		<comments>http://speaktorobster.wordpress.com/2011/10/19/the-big-idea-is-no-big-deal/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 12:30:06 +0000</pubDate>
		<dc:creator>speaktorobster</dc:creator>
				<category><![CDATA[My Blog]]></category>

		<guid isPermaLink="false">http://speaktorobster.wordpress.com/?p=1258</guid>
		<description><![CDATA[My latest blog on eConsultancy: In the not too distant past, creative agencies coined the term ‘the big idea’ as the Holy Grail solution to a client brief. There’s no question that great creative concepts are worth their weight in &#8230; <a href="http://speaktorobster.wordpress.com/2011/10/19/the-big-idea-is-no-big-deal/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=speaktorobster.wordpress.com&amp;blog=10685397&amp;post=1258&amp;subd=speaktorobster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Digital versus direct: using data for good</title>
		<link>http://speaktorobster.wordpress.com/2011/09/30/digital-versus-direct-using-data-for-good/</link>
		<comments>http://speaktorobster.wordpress.com/2011/09/30/digital-versus-direct-using-data-for-good/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 11:45:06 +0000</pubDate>
		<dc:creator>speaktorobster</dc:creator>
				<category><![CDATA[My Blog]]></category>

		<guid isPermaLink="false">http://speaktorobster.wordpress.com/?p=1254</guid>
		<description><![CDATA[here&#8217;s my latest eConsultancy blog: What’s in a name? Well, if you believe the digital versus direct debate that has been raging in the marketing industry recently, the answer would be ‘a hell of a lot’! On the one hand, &#8230; <a href="http://speaktorobster.wordpress.com/2011/09/30/digital-versus-direct-using-data-for-good/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=speaktorobster.wordpress.com&amp;blog=10685397&amp;post=1254&amp;subd=speaktorobster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Five simple steps to building trust online</title>
		<link>http://speaktorobster.wordpress.com/2011/09/22/five-simple-steps-to-building-trust-online/</link>
		<comments>http://speaktorobster.wordpress.com/2011/09/22/five-simple-steps-to-building-trust-online/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 09:50:56 +0000</pubDate>
		<dc:creator>speaktorobster</dc:creator>
				<category><![CDATA[My Blog]]></category>

		<guid isPermaLink="false">http://speaktorobster.wordpress.com/?p=1251</guid>
		<description><![CDATA[here&#8217;s my latest blog post on eConsultancy: As a brand, you can’t survive online these days if your customers don’t trust you. Fact. If they don’t trust you, they will never buy from you, and you will ultimately fail. It’s that &#8230; <a href="http://speaktorobster.wordpress.com/2011/09/22/five-simple-steps-to-building-trust-online/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=speaktorobster.wordpress.com&amp;blog=10685397&amp;post=1251&amp;subd=speaktorobster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Five reasons why data is more important than ever for digital marketers</title>
		<link>http://speaktorobster.wordpress.com/2011/09/07/five-reasons-why-data-is-more-important-than-ever-for-digital-marketers/</link>
		<comments>http://speaktorobster.wordpress.com/2011/09/07/five-reasons-why-data-is-more-important-than-ever-for-digital-marketers/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 18:31:27 +0000</pubDate>
		<dc:creator>speaktorobster</dc:creator>
				<category><![CDATA[My Blog]]></category>

		<guid isPermaLink="false">http://speaktorobster.wordpress.com/?p=1246</guid>
		<description><![CDATA[Here&#8217;s my latest blog on eConsultancy: As a planner, data has always been the bread and butter of my professional career. Since the rise of planning teams in advertising agencies during the 70s, it has been our job to really &#8230; <a href="http://speaktorobster.wordpress.com/2011/09/07/five-reasons-why-data-is-more-important-than-ever-for-digital-marketers/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=speaktorobster.wordpress.com&amp;blog=10685397&amp;post=1246&amp;subd=speaktorobster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">onezeros</media:title>
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		<title>Why Brands should steer clear of NOTW</title>
		<link>http://speaktorobster.wordpress.com/2011/07/07/why-brands-should-steer-clear-of-notw/</link>
		<comments>http://speaktorobster.wordpress.com/2011/07/07/why-brands-should-steer-clear-of-notw/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 08:42:23 +0000</pubDate>
		<dc:creator>speaktorobster</dc:creator>
				<category><![CDATA[My Blog]]></category>

		<guid isPermaLink="false">http://speaktorobster.wordpress.com/?p=1242</guid>
		<description><![CDATA[Okay, so this isn&#8217;t as clear-cut as it may seem: in the past few days negativity towards The News of The World (NOTW) has escalated to such a level that it&#8217;s now being reported in some quarters that the paper &#8230; <a href="http://speaktorobster.wordpress.com/2011/07/07/why-brands-should-steer-clear-of-notw/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=speaktorobster.wordpress.com&amp;blog=10685397&amp;post=1242&amp;subd=speaktorobster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Curry, but not as we know it (in a good way)</title>
		<link>http://speaktorobster.wordpress.com/2011/05/27/curry-but-not-as-we-know-it-in-a-good-way/</link>
		<comments>http://speaktorobster.wordpress.com/2011/05/27/curry-but-not-as-we-know-it-in-a-good-way/#comments</comments>
		<pubDate>Fri, 27 May 2011 10:57:05 +0000</pubDate>
		<dc:creator>speaktorobster</dc:creator>
				<category><![CDATA[My Blog]]></category>

		<guid isPermaLink="false">http://speaktorobster.wordpress.com/?p=1237</guid>
		<description><![CDATA[OK, so the very pregnant Mrs M. and I decided to try and speed along the arrival of the next generation with a curry last night. Having waited with some anticipation for the doors of &#8216;Mithas&#8217; &#8211; Leith&#8217;s latest restaurant, &#8230; <a href="http://speaktorobster.wordpress.com/2011/05/27/curry-but-not-as-we-know-it-in-a-good-way/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=speaktorobster.wordpress.com&amp;blog=10685397&amp;post=1237&amp;subd=speaktorobster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Human marketing anyone? Yes please!</title>
		<link>http://speaktorobster.wordpress.com/2011/04/21/human-marketing-anyone-yes-please/</link>
		<comments>http://speaktorobster.wordpress.com/2011/04/21/human-marketing-anyone-yes-please/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 14:32:42 +0000</pubDate>
		<dc:creator>speaktorobster</dc:creator>
				<category><![CDATA[My Blog]]></category>

		<guid isPermaLink="false">http://speaktorobster.wordpress.com/?p=1230</guid>
		<description><![CDATA[here&#8217;s my retort to Ian Bates, Vice-Chair &#8211; DMA Agencies Council&#8217;s recent post on PitchCreative: Human marketing anyone? Yes Please! The problem is &#8211; as far as the end consumer is concerned, Direct isn’t the answer. Sadly, there are still &#8230; <a href="http://speaktorobster.wordpress.com/2011/04/21/human-marketing-anyone-yes-please/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=speaktorobster.wordpress.com&amp;blog=10685397&amp;post=1230&amp;subd=speaktorobster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Champion of the end-user</title>
		<link>http://speaktorobster.wordpress.com/2011/04/15/champion-of-the-end-user/</link>
		<comments>http://speaktorobster.wordpress.com/2011/04/15/champion-of-the-end-user/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 11:15:45 +0000</pubDate>
		<dc:creator>speaktorobster</dc:creator>
				<category><![CDATA[My Blog]]></category>

		<guid isPermaLink="false">http://speaktorobster.wordpress.com/?p=1226</guid>
		<description><![CDATA[Now I know you can produce creative without planning. A wealth of freelancers do. Lots of agencies do. However, every major player in the UK &#38; US offers planning within their service mix. Why? Because planning does its job and &#8230; <a href="http://speaktorobster.wordpress.com/2011/04/15/champion-of-the-end-user/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=speaktorobster.wordpress.com&amp;blog=10685397&amp;post=1226&amp;subd=speaktorobster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Galettes Breton</title>
		<link>http://speaktorobster.wordpress.com/2011/03/09/galettes-breton/</link>
		<comments>http://speaktorobster.wordpress.com/2011/03/09/galettes-breton/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 07:50:01 +0000</pubDate>
		<dc:creator>speaktorobster</dc:creator>
				<category><![CDATA[Taste Buds]]></category>
		<category><![CDATA[bretagne]]></category>
		<category><![CDATA[breton]]></category>
		<category><![CDATA[brittany]]></category>
		<category><![CDATA[crepes]]></category>
		<category><![CDATA[galettes]]></category>
		<category><![CDATA[pancake]]></category>

		<guid isPermaLink="false">http://speaktorobster.wordpress.com/?p=1211</guid>
		<description><![CDATA[If you want your pancakes to have that slightly nutty flavour you taste on holiday in France, here&#8217;s your mix. Plain flour will work instead of buckwheat &#8211; it just won&#8217;t get quite the same flavour&#8230; You will need: 100g buckwheat &#8230; <a href="http://speaktorobster.wordpress.com/2011/03/09/galettes-breton/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=speaktorobster.wordpress.com&amp;blog=10685397&amp;post=1211&amp;subd=speaktorobster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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