So you’ve got your twitter account and are starting to amass some followers. But how do you make your tweets work for you? how do you tweet traffic to your website and/or blog?
Here are some key recommendations from the recent Search Engine Strategies conference in San Jose:
- Automatically tweet your blog headlines (only) – examples show sites drawing 13% of direct traffic from Twitter.
- Selectively follow those that follow you and thank them for following you.
- Make it conversational, not broadcast.
- Make sure you have Blog categories setup, but not too many…
- One best practice is to tweet on your company account and close with your @twitter name.
- Don’t cut off your tweets – make sure it doesn’t appear like a feed that got cut off at 140 characters.
- Users can ask questions, float ideas and solicit feedback on Twitter – and expect pretty quick replies most of the time.
- Use a good Twitter bio (without a sales spiel)
- Tweet at a consistent frequency.
- Use TweetDeck to manage your conversations.
- Use hash tag in your tweets and to search for real people that are talking about relevant keywords.
- Don’t follow spammers!
- Re-tweet good tweets!
- Reply to people that use your brand name.
- Stop automatically following people using bots. Talk to people- have a conversation.
- Track how many people are clicking on your shortened URL (Ie. Bit.ly)
- Tweet before and after you go somewhere so you can have a “tweet up”.
[Blog post originally on Brightfire Blog: Nov 9th ’09]