BBC Winter Olympics Promo Is Cool…

No doubt coverage of the winter olympics in the US and Canada will bring cheesy graphics and hype-pounding drumbeats, but here in Blighty the BBC has served up an arty, dramatic little promo. Filled with a stark winter world designed by artist Jon Klassen, it features a snow-shredding hero who inhabits a dreamscape of threats in post-modern, rocking-the-gnar fashion. Tidy.

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