Nice work fella! (from Treehugger.com):
Image by B. Alter
Puma invited super-star industrial designer Yves Behar to design a packaging system for its shoes that would be more sustainable. In reponse, Behar came up with “The Clever Little Bag”. It’s a sheet of folded cardboard inside a bright red PET bag that is going to change shoe packaging.
By switching away from boxes, Puma is saving 8,500 tons of paper, a million litres of water and a million litres of fuel. The system will reduce paper used for shoeboxes by 65% and carbon emissions by 10 tons per year.