Puma roll out ‘Clever Little Bag’ with Yves Behar and are set to revolutionise shoe packaging…

Nice work fella! (from Treehugger.com):

clever bag photo
Image by B. Alter

Puma invited super-star industrial designer Yves Behar to design a packaging system for its shoes that would be more sustainable. In reponse, Behar came up with “The Clever Little Bag”. It’s a sheet of folded cardboard inside a bright red PET bag that is going to change shoe packaging.

By switching away from boxes, Puma is saving 8,500 tons of paper, a million litres of water and a million litres of fuel. The system will reduce paper used for shoeboxes by 65% and carbon emissions by 10 tons per year.

[Read the full Treehugger.com article here]

[Alternative text and images on Inhabitat.com here]

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One thought on “Puma roll out ‘Clever Little Bag’ with Yves Behar and are set to revolutionise shoe packaging…

  1. Cool! And you can still stack them, see the shoe names at the end and have cool material to print on for the brand. Nice one!

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