The best outdoor advertising location? BMW think it’s above Audi’s front door…

The wall above Audi of Hong Kong is so gigantic it visually consumes their dealership. BMW clearly understood that, buying the space to use for a gigantic middle finger-like billboard over their German competitor…

Whether this was coordinated as a response to Audi’s billboard or just an example of the cutthroat world of Asian car advertising is unclear, but this seems to be a continuation of a billboard battle that commenced a year ago when Audi put up a small billboard in California that said “Your move, BMW” with a picture of the Audi A4. BMW fired back with a giant picture of an M3 with the word “Checkmate” above it. Audi re-responded and that was the end of it until now.

Almost one year later BMW seems to have its response with an advertisement for the new 5-series above the Hong Kong Audi dealership. There’s no explicit call out, but the BMW message is clear: we call the shots.

[Image courtesy of Chris Junker via Jalopnik]


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