BMW overtakes Toyota to lead auto brand value league table…

A recent Millward Brown survey reveals BMW as the most valuable automotive brand. The company overtook last year’s winner, Toyota, with an estimated value of $21.82 (€16.52) billion. Toyota, while second, was valued at $21.77 (€16.48) billion. Due to the economic downturn, both companies had lower valuations than last year.

Honda came in third with a value of $14.30 (€10.83) billion, Mercedes was fourth with $13.74 (€10.40) billion, and Porsche was fifth at $12.02 (€9.10) billion. The big gainers were Volkswagen (up 20 percent) and Ford (up 19 percent), while the big losers were Porsche (down 31 percent) and Toyota (down 27 percent). Research was undertaken prior to Toyota’s recent recall fiasco and thus had no impact on this years rankings.

The World’s most valuable car brands in $ billion; (rank in top 100 global brands):

1. BMW $21.82 (25)
2. Toyota $21.77 (26)
3. Honda $14.30 (46)
4. Mercedes $13.74 (53)
5. Porsche $12.02 (65)
6. Nissan $8.61 (86)
7. Ford $7.04 *
8. VW $6.99
9. Audi $3.62
10. Renault $3.26

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