In answer to a popular question: the average open rate for UK email marketers is 22.5% – according to recently published research from email service provider Silverpop.
Comparing three country markets in the study – UK, USA & Germany, Silverpop found that open rates were highest in Germany, averaging 24.9% and lowest in the US at 21.3%
Click through rate in Germany was also highest at 5% and again lowest in the US with 4.5%, with that the average click through rate in the UK being 4.8%.
Researchers pulled a random sample set of 7,000 email messages, delivered to a minimum of 50 recipients in the United States, United Kingdom and Germany. Approximately 50 million emails were delivered across the messages to 188 countries.