UK & Global Average Open-rates and click-through rates…

In answer to a popular question: the average open rate for UK email marketers is 22.5% – according to recently published research from email service provider Silverpop.

Comparing three country markets in the study – UK, USA & Germany, Silverpop found that open rates were highest in Germany, averaging 24.9% and lowest in the US at 21.3%

Click through rate in Germany was also highest at 5% and again lowest in the US with 4.5%, with that the average click through rate in the UK being 4.8%.

Researchers pulled a random sample set of 7,000 email messages, delivered to a minimum of 50 recipients in the United States, United Kingdom and Germany. Approximately 50 million emails were delivered across the messages to 188 countries.

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