BMW overtakes Toyota to lead auto brand value league table…

A recent Millward Brown survey reveals BMW as the most valuable automotive brand. The company overtook last year’s winner, Toyota, with an estimated value of $21.82 (€16.52) billion. Toyota, while second, was valued at $21.77 (€16.48) billion. Due to the economic downturn, both companies had lower valuations than last year. Continue reading