When you’re set on a goal, don’t forget about the journey

My day at Jump’13 got off to a great start with an inspiring presentation from our friend, Andrew Hood of Lynchpin on Tag Mismanagement. Reading between the lines of what Andrew had to say set me thinking about some of the key challenges we face today in marketing, and mistakes that are all to easy to make.

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Mobiles will be THE premier internet interface by 2013

I first highlighted this back in 2006 when undertaking some research for SPT, but it’s now been confirmed by the latest predictions of Gartner: By 2013, more people will be accessing the web from mobile phones than from PCs.

Gartner predicts that there will be 1.78 billion PCs in use that year, outstripped by the 1.82 billion install base of smartphones and browser-equipped feature phones.

“Websites not optimized for the smaller-screen formats will become a market barrier for their owners,” claims Gartner. “Much content and many sites will need to be reformatted/rebuilt.”

This new report also predicts that context – including location, presence and social interactions – will become as important to mobile services as search engines are to the web.

“The most powerful position in the context business model will be a context provider,” says Gartner. “Web, device, social platforms, telecom service providers, enterprise software vendors and communication infrastructure vendors will compete to become significant context providers during the next three years.”

To view the report in full,  click here.